![]() What will they take away from this podcast, and how will that improve their lives? Start by asking yourself the following questions when it comes to identifying the audience you want to reach: We started the Waves Social Podcast as a show for marketers, entrepreneurs, and brand builders who want to make waves online, knowing that we wanted to speak to our peers (marketers) who are primarily using digital environments to grow their business and connect with their customers. So take the time to think about who it is you’re trying to reach and how Instagram can help make the connection. ![]() And you’re feeling ready to expand it!īut if you’re a new podcast, then identifying your core audience and articulating your brand and the creative direction is a crucial first step. If you’re taking the time to read this, chances are you have a podcast up and running with something significant to share on a niche topic, and you know there’s an audience out there for it. Promoting Podcasts on Instagram Step #1: Articulate Your Brand and Creative Directionīefore you begin recording, you should have an idea of who’s listening, and what they’re listening for. Given the crossover, it makes sense to market your podcast on Instagram, and additionally, since so few podcasts do this well, it’s also an easy way to stand out from the crowd. Similarly, both Instagram and your podcast can act as a revenue stream while also providing value to listeners and followers (hello influencer marketing!). Social media requires an investment of your time, but when done right, it can bring your podcast the exposure you need.Podcasts have a similar audience to Instagram, so it makes sense that the two converge and work together seamlessly.īoth are on top of trends, have a mostly even gender split (though more increasingly female), and meet a largely millennial audience with a higher household income than the US average. Get to know each platform by posting different content and learning what connects with each audience. Think about ways to establish yourself as an expert in your field or build a community around your fanbase. Try experimenting with platforms like LinkedIn, Reddit, and TikTok to see what content connects with users outside of the major platforms. You never know where your audience may be. Click Generate Short Link, and then click Copy Link.In the search results, click the show or episode.Enter your show or episode title in the search field.An easy way to generate short links for your posts is through the marketing tool box. Be sure to include links to your podcast in social posts, bios, and even Instagram Story stickers. Ideally, listening should be one click away. Keep a lookout for new ways to promote your show as you grow - some platforms give you additional features when you reach a certain number of followers. ![]() You can also introduce guests by tagging them in social posts to drive reach and encourage sharing. Make a habit of plugging your podcast and regularly sharing excerpts and catchy sound bites from each episode. Remember that you can use social media to grow your audience. Show off more, so more listeners tune in. And don’t forget to tag on Twitter, Facebook, and Instagram.Ĭheck out these examples of social content. Add a “Listen on Apple Podcasts” badge to your images to create a clear and memorable call to action.
0 Comments
Leave a Reply. |